[English Version] White Paper : Programmatic Financial Reconciliation

Alliance Digitale is pleased to unveil its White Paper on Financial Reconciliation in Programmatic Advertising. The programmatic chain, often perceived as complex and opaque, involves a multitude of stakeholders in the process of buying and selling ad inventory. This system, comprising numerous intermediaries, can lead to a lack of clarity for buyers due to missing or inaccurate information. In this context, SPO, or Supply Path Optimization, is a strategy used to streamline purchasing paths by identifying the most efficient and direct routes to access a publisher's ad inventory.

A Response to the Complexity of the Programmatic Chain?

Financial reconciliation has become an essential methodology to help programmatic teams better manage their investments. This process enables a breakdown of costs at each stage of the programmatic chain, identifying potentially problematic value losses.

“While SPO is a fairly mature topic, the programmatic ecosystem remains characterized by a certain level of complexity, sometimes bordering on opacity. With this publication, we aim to help buyers shed light on the programmatic value chain by encouraging the implementation of financial reconciliation exercises. These are designed to bring greater transparency and to identify any potentially problematic value losses.”

Hoai Nguyen, Lead of the SPO WG & Data & Tech Director at GroupM

Actionable Tools for Programmatic Buyers

The White Paper, the result of the efforts of the Supply Path Optimization Working Group, aims to equip programmatic traders with tangible tools to successfully carry out the reconciliation exercise. It focuses on transparency challenges within the programmatic chain, detailing how these exercises can clarify the cost structure for each stakeholder. Additionally, it provides a step-by-step guide to understanding and executing this process within buying platforms.

“What isn’t measured cannot be optimized. Driven by this conviction, we brought together the market's top experts to create this white paper, primarily aimed at programmatic buyers. The objective is twofold: to provide a clearer understanding of the ecosystem and to offer actionable tools for implementing financial reconciliation exercises. These exercises are designed to effectively measure the traceability of programmatic investments. We believe that adopting such practices can help promote virtuous behaviors, ultimately benefiting the entire programmatic ecosystem.”

Thomas Allemand, Lead of SPO WG & VP Adtech & Supply at Jellyfish

Download the White Paper on Financial Reconciliation

We encourage all programmatic traders, as well as marketing professionals looking to better understand the programmatic value chain and its challenges, to explore our White Paper on Financial Reconciliation Practices. This deliverable is an essential resource for deepening your knowledge of the ever-evolving programmatic ecosystem.